Both ESPN.com and CBSSports.com have reported that college football realignment might not happen for another six or seven years because of current TV contracts.
But by the time we get to 2023, contracts with Facebook and Twitter could be more advantageous than any of the traditional cable networks, currently losing subscribers annually. Traditional rights deals could become obsolete.
A few months ago, the Sports Business Daily reported that the digital media companies have been working furiously to seal sports rights deals, so much so that it has “energized league executives” … because they see these deals as a way to keep rights fees high during the next round of media negotiations.
Continue reading “Future of conference realignment: Fan base over market share”